CCI Global in collaboration with Ethiopian Investment Holdings and MMCY on Tuesday launched three days of discussions under Elevate Africa 2026, which is a high-level continental forum.

Being convened at Minab Spa (inside Jubilee Palace) in the Ethiopian Capital Addis Abba, the event brought together more than 150 participants including senior government officials, international corporate executives, policymakers, investors, entrepreneurs, and innovation leaders.

According to an MMCY press release, the forum is designed to position Ethiopia and the broader East African region as competitive destinations for business process outsourcing (BPO), digital services, and investment-led job creation.

“Elevate Africa serves as a strategic platform for dialogue and action around Africa's transition from untapped potential to measurable economic progress,” the release said. “Discussions throughout the three­ day program will focus on the rise of East Africa as a digital and outsourcing hub, practical investment pathways, scalable job creation strategies, and the intersection of forward-looking policy with private sector innovation.”

The participants, it said, will be exploring ways for targeted investment in digital infrastructure and skills development as well as means of enabling regulatory frameworks that can unlock new growth corridors for the continent, particularly in the fast-growing global outsourcing and technology services market.

During a fireside chat under the theme "Building Competitiveness: Ethiopia's Economic Reset,” EIH CEO Brook Taye highlighted Ethiopia's growing talent pool, cost competitiveness, and ongoing reform momentum as key factors positioning the country as a strong emerging hub for BPO and global services.

Ethiopian Investment Holdings also unveiled its new BPO project - a flagship investment valued at USO 25.56 million, the release said, adding, the project reflects EIH's strategic focus on economic diversification, strengthening SOE performance, and delivering high-impact investments that create sustainable jobs and accelerate export growth.

A key highlight of the event will be the announcement of the development of a modern, purpose-built BPO facility designed to host international BPO operators by Ethiopian Investment Holdings (EIH).

The development is intended to attract global investment into the BPO sector, support large­scale digital job creation, and position Ethiopia as an emerging destination in the global outsourcing industry. The initiative forms part of EIH's broader strategy to enhance foreign direct investment inflows and promote sustainable, long-term economic growth.

Elevate Africa 2026 aims to catalyze partnerships that translate dialogue into tangible projects and employment opportunities. It also underscores Ethiopia's ambition to become a regional gateway for digital services and a preferred destination for global outsourcing operations.

Elevate Africa 2026 seeks to accelerate practical collaboration, strengthen investor confidence, and amplify Africa's competitive edge in the global digital economy, the release noted.