Morocco unveiled a strategic vision for its offshoring sector in late January, aiming to nearly double the industry’s revenue to MAD 40 billion ($4 billion) by 2030.

The plan also targets the creation of 270,000 new jobs, according to a recent analysis by Germany Trade and Invest (GTAI).

The sector already employs around 150,000 full-time workers. Service exports, directed primarily toward French-speaking Europe, reached MAD 27 billion ($2.7 billion) in 2025.

But the industry is undergoing a structural shift. Call center operations, long the backbone of Morocco’s offshoring activity, are losing ground – partly due to legislative restrictions in France, the sector’s largest export market. Higher-value digital services are now taking their place.

To meet the growing demand for skilled workers, the government is accelerating training programs and expanding research and innovation institutes such as JAZARI.

Data protection sits at the center of this transition. Omar Seghrouchni, president of Morocco’s National Data Protection Commission (CNDP), stated that data privacy is “at the core of the strategic development of the offshoring sector.”

The commission views data protection not as a barrier to growth but as “an essential lever for building trust and international competitiveness,” according to the GTAI report.

Morocco is working to align its national standards with European requirements, particularly through the pursuit of recognition under the EU’s adequacy framework.

Standard contractual clauses and data bridge mechanisms are already in use to facilitate secure data transfers between Europe and Morocco. The CNDP is also streamlining administrative procedures for businesses operating in the sector.

Morocco’s investment charter offers substantial financial and tax incentives for companies that generate high-value-added and local employment.

The German-Moroccan Chamber of Commerce (AHK Marokko) supports market entry and local recruitment for mid-sized German firms.