Africa is entering a new era of storytelling. The launch of Pulse of Africa (POA) — a pioneering Pan-African media platform initiated by Ethiopian Prime Minister Abiy Ahmed — has been hailed as a transformative step toward restoring the continent’s voice and reshaping how Africa is portrayed on the global stage.

In an exclusive Zoom interview, Pan-Africanist Kimbi Vengongeh described the initiative as “a new chapter in reclaiming Africa’s narrative and asserting the continent’s media independence.”

“We have been looking for something like this in Africa for a long time,” Vengongeh said. “For centuries, our history and narratives have been told by others. With media out lets like the Pulse of Africa, we have the chance to represent ourselves in our real form.”

Vengongeh emphasized that Pulse of Africa goes beyond being a media outlet — it is a symbol of continental pride and self-determination, designed to empower Africans to define their own image and identity.

“Our stories, our struggles, and our successes will no longer be filtered or misrepresented. Media out lets like Pulse of Africa give us the power to correct decades of false narratives and show the world who we truly are.”

For decades, Africa’s image has often been shaped by foreign media, frequently highlighting poverty, conflict, and instability while overlooking innovation, culture, and progress. Vengongeh believes that Pulse of Africa plays crucial role to reshape global perceptions by providing balanced, credible, and empowering coverage that reflects the continent’s realities.

The Pan-Africanist also called upon African leaders, media professionals, and institutions to support and replicate such initiatives across the continent, stressing that narrative control is vital to Africa’s unity, progress, and global recognition.

“African leaders must learn from this example,” Vengongeh urged. “They have to support platforms like Pulse of Africa because this is how we strengthen our identity and build respect for our continent.”

As Pulse of Africa embarks on its mission, it stands as a beacon of Pan-African pride and purpose — a platform through which Africa can tell its own story, in its own voice, to the world. For many, including Kimbi Vengongeh, it marks a long-awaited transformation: the beginning of a future where Africa defines its destiny through its own lens.